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Why Study Arts & Markets at UNC Asheville?

The Arts and Markets program provides you with the knowledge and skills to connect your artistic abilities with business and successfully market, manage, and innovate your creative ideas into a career.

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A Concentration for Creative Innovators

When you pursue a concentration in arts & markets, you chart a path toward creative success and leadership. We prepare you for a career in the arts and develop your skills in management, legal and ethical practices, marketing, self-promotion, and entrepreneurship. As you deepen your understanding of the connections between creativity and business, you also learn best practices in arts leadership and advocacy so that you can make a difference in your community.

Courses for Minor | Courses for Interdisciplinary Concentration


Outside the Classroom

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Outside the Classroom

At UNC Asheville, we take pride in our vibrant learning environment. We encourage you to join student clubs and organizations, explore study abroad opportunities, and engage in a holistic educational experience beyond the classroom.


Meet the Faculty

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Meet the Faculty

Learn from UNC Asheville’s distinguished faculty, who bring a range of expertise to the classroom. Focused on an interdisciplinary approach to liberal arts education, our arts & markets faculty strive to support students’ unique journeys, both during their time at UNC Asheville and beyond.

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Related Programs

ARTS & MARKETS

Ready for what's next?

Designed to ignite your passion for the arts while equipping you with the skills to navigate the dynamic landscape of arts & markets, our program cultivates a keen understanding of the business side of the arts. Prepare to foster your own creative vision as our program empowers you to take the lead in shaping the future of the arts industry.

Join our community that not only appreciates the arts but also possesses the acumen to drive innovation and success in this dynamic field.

ARTS & MARKETS